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How differing demographic factors impact upon customer loyalty towards national or international fast-food chains : a comparative study in emerging markets
Srivastava, R. K. - In: Journal of food products marketing 23 (2017) 8, pp. 901-925
Persistent link: https://www.econbiz.de/10011799806
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A study of impact of the demographics on the adoption of technology-driven based payment techniques among Mom-and-Pop retail owners and consumers-in emerging markets
Srivastava, R. K. - In: International journal of electronic marketing and … 15 (2024) 4, pp. 479-500
Persistent link: https://www.econbiz.de/10015063999
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Comparing the three types of approach of advertising in brand building in emerging markets
Srivastava, R. K. - In: Journal of strategic marketing 29 (2021) 6, pp. 514-527
Persistent link: https://www.econbiz.de/10012588442
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Musical environment and its effect on restaurant patrons' behaviour in emerging market
Srivastava, R. K. - In: International journal of Indian culture and business … 11 (2015) 4, pp. 517-537
Persistent link: https://www.econbiz.de/10011588645
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Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K. - In: Journal of marketing communications 24 (2018) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
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Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.; Dorsch, Michael J. - In: Journal of marketing communications 26 (2020) 8, pp. 799-812
Persistent link: https://www.econbiz.de/10012314019