Purpose – This paper aims to highlight the imperatives for sustainability marketing (SM) adoption in the emerging markets (EMs), identifies challenges that are encumbering them from adopting SM orientation, and proposes research agenda for better understanding of the construct in the EMs....

Purpose – This paper aims to highlight efforts of an emerging market economy, the United Arab Emirates (UAE), in complementing the International Renewable Energy Agency (IRENA) initiative. This is a growing phenomenon that has brought about a major shift in the international business landscape...