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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - In: Journal of business research : JBR 99 (2019), pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
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Ethically questionable negotiation strategies in South Asia : a comparative study of India and Pakistan
Ma, Zhenzhong; Li, Kun; Guo, Guangrui; Pathak, Jagdish; … - In: Group decision and negotiation 32 (2023) 6, pp. 1289-1314
Persistent link: https://www.econbiz.de/10014420539
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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms’ new product performance
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - 2022
This study proposes a moderated mediating framework to describe the relationships among international diversification, technological capability, market orientation and emerging market multinational enterprises' new product performance. Within this framework, emerging market multinational...
Persistent link: https://www.econbiz.de/10013308025