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Let me persuade you! : how companies from emerging countries may use advertising design to employ foreign branding
Klein, Kristina; Melnyk, Valentyna - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659923
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The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna; Klein, Kristina; Völckner, Franziska - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659926
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The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna; Klein, Kristina; Völckner, Franziska - In: Journal of marketing 76 (2012) 6, pp. 21-37
Persistent link: https://www.econbiz.de/10009670268