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Reverse innovation commonly refers to an innovation initially launched in a developing country and later introduced to an advanced country. This study expands the definition of reverse innovation beyond its market-introduction focus by considering reversals in the flow of innovation in the...
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OECD members. Regression analysis corroborates this finding, supporting the idea that competition from EMEs remains … much competitive pressure as a similar decision in China. However, competition effects on average are small compared to …
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