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~subject:"Emotion"
~subject:"Social Web"
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Emotion
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82,818
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80,338
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9,713
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9,591
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4,429
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4,381
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Septianto, Felix
34
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23
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22
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22
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20
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17
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16
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15
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14
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14
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14
Phau, Ian
13
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13
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13
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13
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12
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12
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11
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11
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11
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11
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11
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10
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10
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10
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10
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10
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10
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10
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10
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10
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10
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10
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10
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10
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10
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9
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2
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2
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2
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1
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1
Macquarie University / Department of Business
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Journal of business research : JBR
370
Journal of retailing and consumer services
285
International journal of internet marketing and advertising : IJIMA
110
International journal of hospitality management
106
Psychology & marketing
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
89
The journal of product & brand management
85
The journal of brand management : an international journal
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
Technological forecasting & social change : an international journal
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of marketing communications
70
Journal of promotion management : innovations in planning and applied research
67
International journal of consumer studies
66
Journal of consumer research : JCR ; an interdisciplinary bimonthly
66
International journal of advertising : the review of marketing communications
65
Tourism management : research, policies, practice
63
Journal of travel and tourism marketing
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of hospitality marketing & management
56
International journal of electronic marketing and retailing : IJEMR
54
Marketing intelligence & planning
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
49
Journal of internet commerce
49
Journal of marketing management : MM
48
European journal of marketing : EJM
47
The journal of services marketing
47
Cogent business & management
46
International journal of contemporary hospitality management
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Young consumers : insight and ideas for responsible marketers
46
Journal of marketing
45
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
44
Journal of fashion marketing and management
44
European journal of marketing
43
Journal of electronic commerce research : JECR
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Asia Pacific journal of marketing and logistics
38
Journal of the Academy of Marketing Science
38
Journal of management information systems : JMIS
37
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ECONIS (ZBW)
8,080
EconStor
8
Other ZBW resources
7
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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date (oldest first)
1
Investigating the impact of social media marketing on research online and purchase offline for
fashion
luxury brands
Al Khasawneh, Mohammad Hamdi
;
Al-Haddad, Shafiq
; …
- In:
International journal of business excellence : IJBEX
32
(
2024
)
1
,
pp. 25-49
Persistent link: https://www.econbiz.de/10015060892
Saved in:
2
Corporate branding, emotional attachment and
brand
loyalty : the case of luxury
fashion
branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
3
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
4
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
5
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
6
Understanding the social consumer
fashion
brand
engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
7
Brand
community and its impact on
brand
love and repurchase intention in the
fashion
industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
Saved in:
8
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
9
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
10
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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