Siddique, Sehrash; Rajput, Amer - In: Future Business Journal 8 (2022), pp. 1-13
PLS. Data are collected through questionnaire survey from 313 female consumers of fashion clothing brand with convenience … indirectly associated with brand jealousy for female fashion clothing brands. Brand love in association with brand jealousy …This study investigates the effect of self-expressiveness and hedonic brand aspect on brand jealousy through brand love …