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~subject:"Emotion"
~type_genre:"Aufsatz im Buch"
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Emotion
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
Product experience
6
Handbook of consumer psychology
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Co-creation and well-being in tourism
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Emotional, sensory, and social dimensions of consumer buying behavior
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Exploring the rise of fandom in contemporary consumer culture
3
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
3
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
3
Brand Content : die Marke als Medienereignis
2
Brands and brand management : contemporary research perspectives
2
Consumer brand relationships : meaning, measuring, managing
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
HRM practices and procedures II
2
Handbook of brand relationships
2
Memorable customer experiences : a research anthology
2
Multicultural perspectives in customer behaviour
2
Neuroscience and the economics of decision making
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Social media and crisis communication
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Strong brands, strong relationships
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The Routledge handbook of sustainable product design
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The evolution of brands : from signals of quality to storehouses of trust
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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AI impacts in digital consumer behavior
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advancing methodological thought and practice
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Alternative market research methods : market sensing
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Asian mobilities consumption in a changing Arctic
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Befähigung zur Partizipation : gesellschaftliche Teilhabe durch ökonomische Bildung
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Brand management in emerging markets : theories and practice
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Branding and sustainable competitive advantage : building virtual presence
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Brick & mortar shopping in the 21st century
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Business and management issues in the global and digital era : Indonesian perspectives
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ECONIS (ZBW)
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Web-Videos : Social Branding und Performance-Optimierung
Kreilaus, Carsten
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 197-205)
.
2012
Persistent link: https://www.econbiz.de/10009553588
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12
Social media romance
Gray, Justin
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 118-125)
.
2014
Persistent link: https://www.econbiz.de/10010481832
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13
Sensory branding : branding with senses
Chakravarty, Surabhi
- In:
Cases on branding strategies and product development : …
,
(pp. 327-364)
.
2015
Persistent link: https://www.econbiz.de/10010504630
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14
The significance of cognitive and emotional variables : toward a better understanding of brand relationships
Valette-Florence, Rita
;
Valette-Florence, Pierre
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 422-430)
.
2012
Persistent link: https://www.econbiz.de/10010191480
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15
Emotionale Kundenbindung im Mobilfunkmarkt
Bauer, Hans H.
;
Heinrich, Daniel
;
Mühl, Johannes C. M.
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 91-108)
.
2008
Persistent link: https://www.econbiz.de/10003753399
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16
Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making
Shiv, Baba
- In:
The connected customer : the changing nature of …
,
(pp. 141-161)
.
2010
Persistent link: https://www.econbiz.de/10003951889
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17
Effectiveness of social interactivity in merchant websites on emotional and behavioral responses : study of the anthropomorphic virtual agent and the commercial discussion forum
Ben Saad, Sihem
;
Choura, Fatma
- In:
Handbook of research on the platform economy and the …
,
(pp. 324-342)
.
2021
Persistent link: https://www.econbiz.de/10012705051
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18
Sentiment analysis
Abirami, A. M.
;
Abdullah, A. Sheik
;
Askarunisa, A.
; …
- In:
Handbook of research on advanced data mining techniques …
,
(pp. 162-174)
.
2017
Persistent link: https://www.econbiz.de/10011646872
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19
A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
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Die Bedeutung von Emotionen für die Bindung an Marken und Handelsunternehmen
Gröppel-Klein, Andrea
;
Königstorfer, Jörg
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 55-79)
.
2010
Persistent link: https://www.econbiz.de/10003934310
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