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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran; Greenleaf, Eric A.; Meyvis, Tom; Morwitz, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
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Reading fictional stories and winning delayed prizes : the surprising emotional impact of distant events
Ebert, Jane E. J.; Meyvis, Tom - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 794-809
Persistent link: https://www.econbiz.de/10010473367
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Affect-gating
King, Dan; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 697-711
Persistent link: https://www.econbiz.de/10009409018
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Hedonic eating goals and emotion : when sadness decreases the desire to indulge
Salerno, Anthony; Laran, Juliano; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 1, pp. 135-151
Persistent link: https://www.econbiz.de/10010380997