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~subject:"Emotion"
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Emotion
Consumer behaviour
20
Konsumentenverhalten
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Fashion
6
Experiment
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Coronavirus
4
Apparel
3
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3
Brand management
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Customer loyalty
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Retail trade
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Attribute framing
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Cause-related marketing
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Clothing
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Colour
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Counterfeit
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Fashion industry
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Fashion retailing
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Forecasting
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Holiday behaviour
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Johnson, Kim K. P.
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Kim, Jae-eun
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European journal of marketing : EJM
1
Journal of business ethics : JOBE
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ECONIS (ZBW)
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1
The impact of moral emotions on cause-related marketing campains : a cross-cultural examination
Kim, Jae-eun
;
Johnson, Kim K. P.
- In:
Journal of business ethics : JOBE
112
(
2013
)
1
,
pp. 79-90
Persistent link: https://www.econbiz.de/10009717254
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2
Shame or pride? : the moderating role of self-construal on moral judgements concerning fashion counterfeits
Kim, Jae-eun
;
Johnson, Kim K. P.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1431-1450
Persistent link: https://www.econbiz.de/10010414757
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