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~subject:"Emotion"
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Emotion
Consumer behaviour
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Konsumentenverhalten
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New Zealand
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Neuseeland
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Einzelhandel
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Retail trade
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Ladengestaltung
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Ballantine, Paul W.
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Ainsworth, Jeremy
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Fortin, David R.
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International journal of internet marketing and advertising : IJIMA
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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The effects of interactivity and product information on consumers' emotional responses to an online retail setting
Ballantine, Paul W.
;
Fortin, David R.
- In:
International journal of internet marketing and …
5
(
2009
)
4
,
pp. 260-271
Persistent link: https://www.econbiz.de/10003896313
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2
That's different! : how consumers respond to retail website change
Ainsworth, Jeremy
;
Ballantine, Paul W.
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 764-772
Persistent link: https://www.econbiz.de/10010407227
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