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Exploring the rise of fandom in contemporary consumer culture

Wang, Cheng Lu (ed.) - 2018

"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--

Persistent link: https://www.econbiz.de/10011664063

Exploring the rise of fandom in contemporary consumer culture

Wang, Cheng Lu (ed.) - 2017

Persistent link: https://www.econbiz.de/10012392933

The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China

Wu, Ruijuan; Wang, Cheng Lu - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1799-1816

Persistent link: https://www.econbiz.de/10011773727

A hero who never dies : Steve Jobs in his fans' minds

Wu, Ruijuan; Wang, Cheng Lu; Hao, Wei - In: Exploring the rise of fandom in contemporary consumer …, (pp. 35-51). 2018

Persistent link: https://www.econbiz.de/10011764813

How frontline employees' communication styles affect consumers' willingness to interact : the boundary condition of emotional ability similarity

Yao, Qi; Kuai, Ling; Wang, Cheng Lu - In: Journal of retailing and consumer services 68 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013366403

Impacts of consumer cognitive process to ascertain online fake review : a cognitive dissonance theory approach

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Kumar, Ajay; … - In: Journal of business research : JBR 154 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10013468809

Investigating guanxi dimensions and relationship outcomes : insights from Sino-Anglo business relationships

Barnes, Bradley R.; Yen, Dorothy; Zhou, Lianxi - In: Industrial marketing management : the international … 40 (2011) 4, pp. 510-521

Persistent link: https://www.econbiz.de/10009159492