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Messung und Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz

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An investigation of antecedents and consequences of brand love in India

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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers

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Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector

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Brand love in emerging market : a qualitative investigation

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Does brand love last forever? : a study on Turkey's lovemarks

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