Scarpi, Daniele - 2020 - 1st ed. 2020.
1. Introduction -- 2. Hedonism and utilitarianism in consumer behavior -- 3. Hypotheses and conceptual model … development for hedonism, utilitarianism and consumer behavior -- 4. Methodology and tools for exploring the consequences of … shopper orientation -- 5. Hedonism and utilitarianism in the intensive distribution -- 6. Hedonism and utilitarianism in the …