experience, as measured through sensory, emotional, behavioural, and intellectual brand experience, on customer satisfaction and … customer electronic word of mouth (eWOM) as well as the effect of customer satisfaction on eWOM. Data were collected using an … responses were collected. The participants were asked to evaluate their satisfaction and eWOM based on 6 items and their brand …

Purpose - Satisfaction and loyalty as vital and strategic concepts in the marketing literature are highly important to … in a regular and rational sequence of satisfaction and ultimately lead to the formation of consumer loyalty. Hence, this … role in the process of transitioning from satisfaction to loyalty in the correct sequence. Design/methodology/approach - A …