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Emotional drivers for purchasing apparels : buying process and decision making

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A key characteristic of many, if not all, of the very successful organisations is a supply chain that is truly connected to their customers. A customer driven supply chain starts with understanding the customer requirements, senses and responds rapidly to demand signals from all partners. The...

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Consumer engagement with self-expressive brands: brand love and WOM outcomes

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The research of cognitive and affective behaviour during shopping

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