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Engaging your feelings : emotion contagion and public engagement on nonprofit organizations' Facebook sites
Li, Zongchao; Ji, Yi; Tao, Weiting; Chen, Zifei Fay - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 6, pp. 1281-1303
Persistent link: https://www.econbiz.de/10013392074
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Measuring and managing consumer sentiment in an online community environment
Homburg, Christian; Ehm, Laura; Artz, Martin - In: Journal of marketing research : JMR 52 (2015) 5, pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
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Social media and sentiment in bioenergy consultation
Uren, Victoria; Wright, Daniel; Scott, James; He, Yulan; … - In: International journal of energy sector management : IJESM 10 (2016) 1, pp. 87-98
Persistent link: https://www.econbiz.de/10011523704
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Analysis and sentiment detection in online reviews of tax professionals : a comparison of three software packages
Witherspoon, Candace L.; Stone, Dan N. - In: Journal of emerging technologies in Accounting 10 (2013), pp. 89-115
Persistent link: https://www.econbiz.de/10010404208
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A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.; Hack-Polay, Dieu; Grigoriou, Nicholas; … - In: The journal of brand management : an international journal 28 (2021) 5, pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
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Combining textual cues with social clues : utilizing social features to improve sentiment analysis in social media
Ilk, Noyan; Fan, Shaokun - In: Decision sciences 53 (2022) 2, pp. 320-347
Persistent link: https://www.econbiz.de/10013186459
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Understanding changes in a brand's core positioning and customer engagement : a sentiment analysis of a brand-owned Facebook site
Xu, Zhenning; Vail, Colin; Kohli, Amarpreet S.; … - In: Journal of marketing analytics : JMA 9 (2021) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10012487123
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Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag; Yadav, Rajan; Suri, P. K. - In: Transforming organizations through flexible systems …, (pp. 205-219). 2020
Persistent link: https://www.econbiz.de/10012127718
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Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website : a text mining approach
Lee, Minwoo; Jeong, Miyoung; Lee, Jongseo - In: International journal of contemporary hospitality management 29 (2017) 2, pp. 762-783
Persistent link: https://www.econbiz.de/10011687726
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Social media sentiment analysis : lexicon versus machine learning
Dhaoui, Chedia; Webster, Cynthia M.; Tan, Lay Peng - In: The journal of consumer marketing 34 (2017) 6, pp. 480-488
Persistent link: https://www.econbiz.de/10011814478