Dikčius, Vytautas; Radavičienė, Indrė; Gerulytė, … - In: Trends economics and management 13 (2019) 33, pp. 71-85
Purpose of the article: How online shop atmosphere (different background music genre) affects emotional states … background music, e-shop quality perception and purchase intention responses. Methodology/methods: Experiment, mixed ANOVA and … intent (response). Findings: The results indicated that the manipulation of different music genres makes it possible to …