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"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
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How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de; Guerreiro, João Pedro Silva … - In: International journal of consumer studies 46 (2022) 6, pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
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The role of emotions in augmented reality
Soon, Pei-Shan; Lim, Weng Marc; Gaur, Sanjaya Singh - In: Psychology & marketing 40 (2023) 11, pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
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Sadness bright as glass : the acceptance of emotionally sensitive radical innovation
Hurmerinta, Leila; Sandberg, Brigitta - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 918-939
Persistent link: https://www.econbiz.de/10011405129
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Consumer resistance to innovations : essays on antecedents, manifestations and ways of overcoming it
Hietschold, Nadine - In: New waves in innovation management research, (pp. 363-378). 2018
Persistent link: https://www.econbiz.de/10012290789
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Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert; Helm, Roland; Schmitz, Christian; … - In: The journal of product innovation management : an … 40 (2023) 1, pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
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A novel romance : the Technology Acceptance Model with emotional attachment
Read, Wayne; Robertson, Nichola; MacQuilken, Lisa - In: Australasian marketing journal 19 (2011) 4, pp. 223-229
Persistent link: https://www.econbiz.de/10009308820
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Explicit and implicit antecedents of users' behavioral beliefs in information systems : a neuropsychological investigation
Ortiz de Guinea, Ana; Titah, Ryad; Leger, Pierre-Majorique - In: Journal of management information systems : JMIS 30 (2013/14) 4, pp. 179-209
Persistent link: https://www.econbiz.de/10010378624
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Imaginal and emotional experiences in pleasure-oriented IT usage : a hedonic consumption perspective
Wu, Jiming; Holsapple, Clyde W. - In: Information & management : the internat. journal of … 51 (2014) 1, pp. 80-92
Persistent link: https://www.econbiz.de/10010259647
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Behavioral Intention to Use Knowledge Sharing Tools : Positive and Negative Affect on Affective Technology Acceptance Model
Lee, Angela - 2017
This study examines the affective aspect of the technology acceptance by extending TAM with positive and negative affect as external construct. This research attempts to study on the Knowledge workers that work in the Multimedia Super Corridor (MSC)-status organizations to understand their...
Persistent link: https://www.econbiz.de/10012944385