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Emotion
Brand management
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Albert, Noël
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Consumer brand relationships : meaning, measuring, managing
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Role of brand love in consumer brand relationships
Albert, Noël
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Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
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