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~subject:"Emotion"
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Emotion
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Relationship marketing
26,165
Beziehungsmarketing
25,491
Brand management
17,639
Markenführung
17,225
Marketingmanagement
17,057
Marketing management
16,468
Theorie
13,574
Vietnam
13,497
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13,401
Brand image
11,159
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11,044
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10,617
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8,514
Customer satisfaction
8,352
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8,105
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8,087
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7,547
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7,211
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6,864
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6,858
Markenartikel
6,624
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6,579
Online-Marketing
6,574
Internet marketing
6,491
Marketing
6,422
Service quality
6,401
Dienstleistungsqualität
6,337
Online-Handel
6,051
Online retailing
6,037
Einzelhandel
5,063
Retail trade
5,000
Electronic Commerce
4,960
E-commerce
4,760
Werbewirkung
4,428
Advertising effects
4,374
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3,889
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3,846
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Septianto, Felix
29
Han, Heesup
23
Bagozzi, Richard P.
21
Mattila, Anna S.
15
Loureiro, Sandra Maria Correia
14
Kemp, Elyria
13
Pham, Michel T.
12
Phau, Ian
12
Sarkar, Abhigyan
12
Prayag, Girish
11
Williams, Patti
10
Prashar, Sanjeev
9
Antonetti, Paolo
8
Grappi, Silvia
8
Hanks, Lydia
8
Hyun, Sunghyup Sean
8
Jang, Soocheong
8
Junaid, Muhammad
8
Kidwell, Blair
8
McGraw, A. Peter
8
Meyer, Frederik
8
Miao, Li
8
Orth, Ulrich R.
8
Yin, Dezhi
8
Zhang, Han
8
Ahn, Jiseon
7
Bui, M̃y
7
Espinoza Petersen, Francine
7
Garg, Nitika
7
Huber, Frank
7
Hussain, Khalid
7
Häusel, Hans-Georg
7
Ladhari, Riadh
7
MacInnis, Deborah J.
7
Pinto, Diego Costa
7
Ribeiro, Manuel Alector
7
Sar, Sela
7
Wen, Taylor Jing
7
Woosnam, Kyle Maurice
7
Andrade, Eduardo B.
6
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Center of Market Oriented Product and Production Management
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Eric Cuvillier <Firma>
1
Gesellschaft für Ökologische Kommunikation mbH
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
Information Resources Management Association
1
Macquarie University / Department of Business
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Shaker Verlag
1
Taylor and Francis
1
Technische Universität Chemnitz
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
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Journal of business research : JBR
169
Journal of retailing and consumer services
135
International journal of hospitality management
92
Psychology & marketing
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
The journal of brand management : an international journal
45
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
43
Tourism management : research, policies, practice
43
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
The journal of services marketing
38
The journal of product & brand management
37
Journal of hospitality marketing & management
35
Journal of travel and tourism marketing
35
European journal of marketing : EJM
32
The service industries journal
32
International journal of consumer studies
31
International journal of contemporary hospitality management
31
Journal of marketing research : JMR
28
Journal of marketing management : MM
25
Marketing letters : a journal of research in marketing
25
Journal of marketing communications
24
European journal of marketing
23
Journal of consumer behaviour : an international research review
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of advertising : the review of marketing communications
21
Journal of business ethics : JOBE
21
Tourism management perspectives : TMP
21
Journal of promotion management : innovations in planning and applied research
20
Asia Pacific journal of marketing and logistics
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
Journal of service research : JSR
19
Cogent business & management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of the Academy of Marketing Science
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Journal of behavioral decision making
16
Marketing intelligence & planning
16
SpringerLink / Bücher
16
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of customer behaviour
15
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ECONIS (ZBW)
3,623
Other ZBW resources
7
EconStor
4
BASE
1
USB Cologne (EcoSocSci)
1
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1
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Saved in:
2
An investigation of antecedents and consequences of brand love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
Saved in:
3
"If I give you my emotion, what do I get?" : conceptualizing and measuring the co-created emotional value of the brand
Mingione, Michela
;
Cristofaro, Matteo
;
Mondi, Daniele
- In:
Journal of business research : JBR
109
(
2020
),
pp. 310-320
Persistent link: https://www.econbiz.de/10012238074
Saved in:
4
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
5
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Saved in:
6
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
7
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
8
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
9
I love to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike
;
Yildirim, Cansu
;
Gulden, Selin
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
Saved in:
10
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
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