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Septianto, Felix; An, Jake; Chiew, Tung Moi; Paramita, Widya - In: Journal of business research : JBR 99 (2019), pp. 12-22

Persistent link: https://www.econbiz.de/10012023400

Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior

Septianto, Felix; Paramita, Widya - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 91-110

Persistent link: https://www.econbiz.de/10012488855

Bulk food purchase : the effect of food package waste literacy, a deontic perspective of justice, anticipated emotions, and subjective norms

Purwanto, Bernardinus; Rostiani, Rokhima; Widyaningsih, … - In: Cogent business & management 10 (2023) 2, pp. 1-23

This study aims to understand the forming mechanism of intention to buy bulk food at a bulk store. We examine the influence of positive and negative anticipated emotions and subjective norms on such intention. Further, we also investigate how anticipated emotions are influenced by a deontic...

Persistent link: https://www.econbiz.de/10014503310

It takes two to tango : the role of customer empathy and resources to improve the efficacy of frontline employee empathy

Ngo, Liem Viet; Thi Nguyet Que Nguyen; Nam The Tran; … - In: Journal of retailing and consumer services 56 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012389857

Every ending is a new beginning : poignancy increases consumer preferences for self-made products

Septianto, Felix - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 732-748

Persistent link: https://www.econbiz.de/10012939500

The expression of anger enhances perceived competence following corporate social irresponsibility

Septianto, Felix - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 10-18

Persistent link: https://www.econbiz.de/10012698464

The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181

Persistent link: https://www.econbiz.de/10011445982

Disgust predicts charitable giving : the role of empathy

Chan, Eugene Y.; Septianto, Felix - In: Journal of business research : JBR 142 (2022), pp. 946-956

Persistent link: https://www.econbiz.de/10013169474

Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility

Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189

Persistent link: https://www.econbiz.de/10012798110

Effects of power and implicit theories on donation

Khalil, Mary; Khan, Saira; Septianto, Felix - In: Australasian marketing journal 28 (2020) 3, pp. 98-107

Persistent link: https://www.econbiz.de/10012599964