Purpose – This study examined how service providers effectively respond to consumer complaints in an online shopping environment by applying the fairness theory including distributive, procedural, and interactional fairness.Design/Methodology/Approach – Empirical research was conducted using...

Attitudes are often based onto our beliefs. If our education and our cultural context is seeing some behaviors or sexual orientation as dangerous, then aggressiveness and lack of empathy will take over. Our preconceptions strongly influence how we interpret the reality. As some authors show, out...