Meirovich, Gavriel; Bahnan, Nisreen - In: Journal of industrial engineering and management : JIEM 1 (2008) 2, pp. 186-208
analysis of the link between quality and customer emotions. Undergraduate college students were surveyed in regard to four …The purpose of this paper is to study the links between quality and consumers' emotions and eventually with their … satisfaction. There is mounting evidence that, while quality evaluation may be strictly cognitive, satisfaction gauges customers …
