Similar Search Results

Implusive buying behavior in Online fashion apparel shopping : an investigation of the influence of the internal and external factors among Indian shoppers

Wadera, Deepti; Sharma, Vrinda - In: South Asian journal of management : SAJM 25 (2018) 3, pp. 55-82

Persistent link: https://www.econbiz.de/10012011211

Move the mind of fashion consumers with low environment saliency : use well- and healed-baby appeals and increase anticipated positive emotions

Choi, Dooyoung; Lee, Ha Kyung - In: Journal of fashion marketing and management 27 (2023) 6, pp. 1047-1063

Persistent link: https://www.econbiz.de/10014430537

The role of fMRI in detecting attitude toward brand switching : an exploratory study using high technology products

Al-Kwifi, Sam O. - In: The journal of product & brand management 25 (2016) 2, pp. 208-218

Persistent link: https://www.econbiz.de/10011524090

A matter of love : consumers' relationships with original brands and their conterfeits

Castaño, Raquel; Perez, Maria Eugenia - In: The journal of consumer marketing 31 (2014) 6/7, pp. 475-482

Persistent link: https://www.econbiz.de/10010459756

What you get is not what you saw : exploring the impacts of misleading hotel website photos

Kuo, Pei-Jou; Zhang, Lu; Cranage, David A. - In: International journal of contemporary hospitality management 27 (2015) 6, pp. 1301-1319

Persistent link: https://www.econbiz.de/10011403354

Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words

Salgado-Montejo, Alejandro; Velasco, Carlos; Olier, … - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 635-649

Persistent link: https://www.econbiz.de/10010462628

The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing

Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61

Persistent link: https://www.econbiz.de/10013040651

Even when it feels difficult to think why I like you, I still do : the role of content, cognitive feelings and thinking systems on the evaluation of close and prominent brands

Puente-Díaz, Rogelio; Cavazos-Arroyo, Judith - In: South African journal of business management 51 (2020) 1, pp. 1-8

styles across two brands of cellphones: iPhone and Galaxy. Design/methodology/approach: We used a between subjects … experimental design to manipulate the amount of information brought to mind of the cellphone brands participants currently own … showed the importance of metacognitive experiences for understanding the evaluation of brands. Originality/value: Our …

Persistent link: https://www.econbiz.de/10012589361

Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers

Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84

Persistent link: https://www.econbiz.de/10011813817

The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers

Ou, Yi-Chun; Verhoef, Peter C. - In: Journal of business research : JBR 80 (2017), pp. 106-115

Persistent link: https://www.econbiz.de/10011771450

1
2
3
4
5
6
7
8
9
10
Next
Last