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The role of design in the future of digital channels : conceptual insights and future research directions

Straker, Karla; Wrigley, Cara; Rosemann, Michael - In: Journal of retailing and consumer services 26 (2015), pp. 133-140

Persistent link: https://www.econbiz.de/10011348312

Designing an emotional strategy : strengthening digital channel engagements

Straker, Karla; Wrigley, Cara - In: Business horizons 59 (2016) 3, pp. 339-346

Persistent link: https://www.econbiz.de/10011488399

The role of emotion in product, service and business model design

Straker, Karla; Wrigley, Cara - In: Journal of entrepreneurship, management and innovation … 11 (2015) 1, pp. 11-28

Persistent link: https://www.econbiz.de/10011500856

Emotionally engaging customers in the digital age : the case study of "Burberry love"

Straker, Karla; Wrigley, Cara - In: Journal of fashion marketing and management 20 (2016) 3, pp. 276-299

Persistent link: https://www.econbiz.de/10011594906

Translating emotional insights into digital channel designs

Straker, Karla; Wrigley, Cara - In: Journal of Hospitality and Tourism Technology 7 (2016) 2, pp. 135-157

Purpose The purpose of this study is to identify and understand the emotions behind a passenger’s airport experience and how this can inform digital channel engagements. Design/methodology/approach This study investigates the emotional experience of 200 passengers’ journeys at an Australian...

Persistent link: https://www.econbiz.de/10014874335