Narrow search
Showing 1 - 10 of 15
Cover Image
30 Jahre Forschung im deutschen Sprachraum zum quantitativ orientierten Marketing
Albers, Sönke; Hildebrandt, Lutz - In: Deutschsprachige Marketingforschung : Bestandsaufnahme …, (pp. 209-237). 2000
Persistent link: https://www.econbiz.de/10001518970
Cover Image
Price Delegation in Sales Organizations: An Empirical Investigation
Hansen, Ann-Kristin; Joseph, Kissan; Krafft, Manfred - In: BuR - Business Research 1 (2008) 1, pp. 94-104
The allocation of decision rights is an integral component of designing organizational architecture. Economists have long understood the importance of co-locating decision rights with the knowledge that is valuable to those decisions. Following this prescription, marketing scholars have...
Persistent link: https://www.econbiz.de/10010421326
Cover Image
Price deregulation in sales organizations : an empirical investigation
Hansen, Ann-Kristin; Joseph, Kissan; Krafft, Manfred - In: Business research 1 (2008) 1, pp. 94-104
The allocation of decision rights is an integral component of designing organizational architecture. Economists have long understood the importance of co-locating decision rights with the knowledge that is valuable to those decisions. Following this prescription, marketing scholars have...
Persistent link: https://www.econbiz.de/10003716159
Cover Image
The role of marketing and sales in organizations and its impact on performance
Götz, Oliver; Hansen, Ann-Kristin; Jo, A-Ram; Krafft, … - In: MSI reports : working paper series (2009) 4, pp. 29-48
Persistent link: https://www.econbiz.de/10003960876
Cover Image
Essays zur Kundenakquisition im industriellen Projektgeschäft
Söhnchen, Florian - 2008
Persistent link: https://www.econbiz.de/10003719267
Cover Image
Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan - 2008
Persistent link: https://www.econbiz.de/10003725674
Cover Image
A meta-analysis of personal selling elasticities
Albers, Sönke; Mantrala, Murali K.; Sridhar, Shrihari - In: MSI reports : working paper series (2008) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10003727165
Cover Image
Methodik der empirischen Forschung
Albers, Sönke (ed.) - 2009 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003836877
Cover Image
Pionier, früher Folger oder später Folger : welche Strategie verspricht den größten Erfolg?
Fischer, Marc; Himme, Alexander; Albers, Sönke - In: Journal of business economics : JBE 77 (2007) 5, pp. 539-573
Persistent link: https://www.econbiz.de/10003461597
Cover Image
Methodik der empirischen Forschung
Albers, Sönke (ed.); Klapper, Daniel (ed.);  … - 2007 - 2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10003423595