Reducing energy demand and increasing energy efficiency are seen as major elements of the ongoing transformation of energy systems in multiple national and international programs like the EU 20-20-20 targets. Despite the predominately socio-economic nature of energy demand such interdisciplinary...

Consumers have become environmentally conscious, they are keen on energy efficiency and the increasing importance of the environmental values in general has made this research relevant. We analyse the special elements of eco-marketing so that we can see which are the tools and marketing...