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Is social norms marketing effective? : a case study in domestic electricity consumption
Harries, Tim; Rettie, Ruth; Studley, Matt - In: Contemporary issues in social marketing, (pp. 158-172). 2013
Persistent link: https://www.econbiz.de/10011431933
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Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim; Rettie, Ruth; Studley, Matthew; Burchell, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480