This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these...

The sources of value and growth in the energy sector are shifting significantly. Energy as a product is a commodity. Energy as a service (EaaS) creates value by solving important problems for a segment of customers. “Intelligent energy” is the next generation of EaaS. Intelligent energy...

Energy as a product is a commodity. Differentiation is very difficult, customer loyalty and brand values are low, competition is based primarily on price, and sustainable advantage comes from cost leadership. Energy as a product is subject to the typical commodity dynamics – recurring cycles...