We have accepted and promoted energy conservation policies in an unquestioning way. Perhaps it is the catchword, "conservation," and the mythology which surrounds it which have generated the unfounded enthusiasm. After all, who can be against conservation?

Public acceptability appears an essential condition for the success of lowcarbon transition policies. In this paper, we investigate the role of self-interest on citizens' preferences for the distribution of costs and of environmental benefits of energy efficiency policies. Using a discrete...