J. Alexander, Matthew; Beveridge, Euan; C. MacLaren, Andrew - In: International Journal of Contemporary Hospitality Management 26 (2014) 1, pp. 18-34
Purpose – The purpose of this paper is to explore the reaction of customer facing staff and their attitude to the introduction of high profile corporate social responsibility (CSR) programmes; in particular their level of awareness and willingness to implement them. Design/methodology/approach...