Veisten, Knut; Gill, Elisabeth; Solberg, Birger - In: International Journal of Green Economics 2 (2008) 2, pp. 190-209
This paper reports on a market segmentation of eco-oriented wood furniture consumers. An Engel-Blackwell-Kollat (EBK) model of purchase decisions was combined with conjoint analysis to gather individual characteristics on information search, purchase assessment and choice. The eco-oriented...
