Using data collected from 164 French employees of a transportation institute and 1904 residents of the U.S. San Francisco Bay Area, we operationalize a segmentation of mobility patterns based on objective, subjective, and desired amounts of mobility by various modes and overall. We define a...

Market segmentation studies in travel behavior research are ordinarily based on socioeconomic characteristics and personality traits. This study explores the usefulness of a different approach, where the actual overall mobility levels across different ground transportation modes, along with...