Discusses the concept of "vanguard companies" whose mission combines a social conscience along with the ability to deliver on customers' needs better than competitors, citing IBM's expertise in India following the 2006 tsunami and earthquake as an example

The energy matrix -- Mobilizing your organization's energy: escaping the complacency trap -- Rebuilding positive energy: escaping the corrosion trap -- Focusing your organization's energy: escaping the acceleration trap -- Sustaining energy to rise above "number one": getting beyond the traps --...