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Enterprise
Multinationales Unternehmen
19
Transnational corporation
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Globalization
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Globalisierung
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Emerging economies
11
Schwellenländer
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Auslandsinvestition
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International market entry
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Turkey
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Welt
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World
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Brand management
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International marketing
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Markenführung
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Marketing management
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Marketingmanagement
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Türkei
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Consumer behaviour
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Emerging markets
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International business
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Internationales Marketing
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Brand image
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China
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Corporate culture
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Einzelhandel
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Kongress
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Markenimage
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Yaprak, Attila
2
Karademir, Bahattin
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Kirca, Ahmet H.
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Seth, Tapan
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Handbook of institutional approaches to international business
1
Impacts of emerging economies and firms on international business
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Thought leadership in advancing international business research
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ECONIS (ZBW)
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Multinationality of the firm : conceptualization and measurement
Kirca, Ahmet H.
- In:
Thought leadership in advancing international business …
,
(pp. 41-56)
.
2008
Persistent link: https://www.econbiz.de/10003751174
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2
The co-evolution of the institutional environments and internationalization experiences of Turkish internationalizing firms
Karademir, Bahattin
;
Yaprak, Attila
- In:
Handbook of institutional approaches to international …
,
(pp. 483-514)
.
2012
Persistent link: https://www.econbiz.de/10009548229
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3
Outward foreign direct investment by Chinese firms : institutional theory and resource dependence perspectives
Seth, Tapan
;
Yaprak, Attila
- In:
Impacts of emerging economies and firms on …
,
(pp. 32-47)
.
2012
Persistent link: https://www.econbiz.de/10009681634
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