Shows businesses how to find new customers and profits in a world of contracting markets and diminished consumer demand, outlining a business model that uses new tools and techniques to seek out areas of high-profit demand

"Provides a new personnel management model called ChangeCasting, based on Web 2.0 technology, that organizations can use to bring about change and encourage more dynamic organizational structure and communications, with examples of how successful the model has been in practice"--Provided by...