The present paper examines how the influence of prior entrepreneurial exposure on entrepreneurial intention is contingent on national culture. Applying the Theory of Planned Behavior, we test our hypotheses on a dataset of 253 students from Germany and Ethiopia. We find evidence that individuals...

The present paper disentangles the effect of prior entrepreneurial exposure on entrepreneurial intention in terms of different types of exposure and their perceived quality. Drawing on the theory of planned behavior, the paper analyzes whether attitude, subjective norm, and perceived behavioral...