Sundqvist, Sanna; Kyläheiko, Kalevi; Kuivalainen, Olli; … - In: International Marketing Review 29 (2012) 2, pp. 203-219
Purpose – The purpose of this paper is to shed light on the mechanisms by which entrepreneurial‐oriented behaviours (EOB) enhance international business performance. In so doing, the authors demonstrate that different dimensions of EOB may need to be emphasized or dampened, depending on the...