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Entrepreneurial orientation as the determinant of entrepreneurial marketing behaviors

Kilenthong, Pitsamorn; Hultman, Claes M.; Hills, Gerald E. - In: Journal of small business strategy 26 (2016) 2, pp. 1-21

Persistent link: https://www.econbiz.de/10011497345

Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance

Eggers, Fabian; Niemand, Thomas; Kraus, Sascha; Breier, … - In: Journal of business research : JBR 113 (2020), pp. 72-82

Persistent link: https://www.econbiz.de/10012230439

Entrepreneurial orientation in sports entrepreneurship : a mixed methods analysis of professional soccer clubs in the German-speaking countries

Hammerschmidt, Jonas; Eggers, Fabian; Kraus, Sascha; … - In: International entrepreneurship and management journal 16 (2020) 3, pp. 839-857

Persistent link: https://www.econbiz.de/10012292456

Implications of customer and entrepreneurial orientations for SME growth

Eggers, Fabian; Kraus, Sascha; Hughes, Mathew; Laraway, Sean - In: Management Decision 51 (2013) 3, pp. 524-546

Purpose – The aim of this paper is to empirically investigate how the business orientations of customer orientation (CO) (represented by responsiveness to customers) and entrepreneurial orientation (EO) (represented by proactiveness, innovativeness and risk‐taking) impact the growth of SMEs...

Persistent link: https://www.econbiz.de/10014933346