Showing 1 - 10 of 23
Persistent link: https://www.econbiz.de/10012230439
Persistent link: https://www.econbiz.de/10014342122
Purpose – The aim of this paper is to empirically investigate how the business orientations of customer orientation (CO) (represented by responsiveness to customers) and entrepreneurial orientation (EO) (represented by proactiveness, innovativeness and risk‐taking) impact the growth of SMEs...
Persistent link: https://www.econbiz.de/10014933346
Persistent link: https://www.econbiz.de/10012513142
Persistent link: https://www.econbiz.de/10012292456
Persistent link: https://www.econbiz.de/10013162296
Persistent link: https://www.econbiz.de/10012650788
Persistent link: https://www.econbiz.de/10014286649
Purpose Due to a high failure rate of new products, there is an urgent need to probe the drivers of new product success, by probing internal and external factors. Thus, our study empirically examines the synergistic effects of market orientation and entrepreneurial orientation (external focus)...
Persistent link: https://www.econbiz.de/10014507115
Persistent link: https://www.econbiz.de/10011451627