Vanhonacker, Wilfried R.; Zweig, David; Fung Chung, Siu - In: Asia Pacific Journal of Marketing and Logistics 19 (2007) 2, pp. 182-198
Purpose – This study is designed to describe the marketing practices of private entrepreneurs in mainland China. Design/methodology/approach – Personal interviews were conducted with 200 private entrepreneurs in China. A structured survey instrument was used and data were analyzed using SAS...
