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Contents: Preface -- 1. Introduction / Mellani Day, Mary C. Boardman and Norris Krueger -- Part I -- Neuroscience … principles, techniques and tools -- 2. Brain-driven entrepreneurship research: -- A Review and research agenda / Víctor Pérez … Alexey Gorin -- 4. Unpacking neuroentrepreneurship: conducting entrepreneurship research with EEG technologies / Martin De …
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. Notwithstanding that entrepreneurship is fundamentally a braindriven phenomenon, entrepreneurship research based on neuroscience … state of neuroscience's use in entrepreneurship research, this position paper reflects on the future implications that the … utilization of neuroscience brings to entrepreneurship research and cognition. To articulate this exercise, I present the so …
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