Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 The role and relevance model of marketing in small and...

Purpose – This paper aims to unravel how membership of Pentecostal fellowships aids the entrepreneurial activities of African-Caribbean (AC) members. While many issues about the entrepreneurial engagements of AC people have been discussed in the literature, there are far less studies...