Purpose – The purpose of this study is to examine how feminist attributes are expressed within entrepreneurial identity. Design/methodology/approach – The study employed a purposive sampling technique to recruit 15 self‐identified “feminist entrepreneurs”. This included retailers,...

Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital-the unique skills and sensibilities that they have cultivated as women-to create...