This chapter examines the importance and development of competitive advantages amongst ecopreneurial firms, by examing 64 enterprises in Germany, Austria and Switzerland. The chosen enterprises fulfilled two prerequisites: they have made solutions for ecological problems to its core business,...

Eco entrepreneurship (the provision of new products, processes, services with environmental benefits) is not well understood regarding its motives, returns, products, services, organization, and property rights. However, as public concern about the environment rises, understanding the...