"The entrepreneurial path, whether for those who lead the journey or those who participate therein, is typically rocky at best, and the ones who make it through successful usually think about failure and challenge different from the rest of us. Drawing on two decades of research into what makes...

Risk plays an important role in entrepreneurial decision-making, yet the literature lacks sufficient empirical research to assess the ways in which elements of risk perceptions influence the entrepreneurs' venture decisions. Given the failure rate of new ventures and the rapidly-changing markets...