Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...

Funding sources -- Introduction to entrepreneurial finance / Luisa Alemany (ESADE) & Job Andreoli (Nyenrode) -- Early sources of funding (1) : incubators, accelerators & crowdfunding / Job Andreoli (Nyenrode) -- Early sources of funding (2): business angels / Colin Mason (Glasgow) & Tiago...

VC tells the riveting story of how the venture capital industry arose from the United States' long-running orientation toward entrepreneurship. From nineteenth-century whaling to the multitude of firms pursuing entrepreneurial finance today, venture capital has been driven by the pull of...