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Opportunity assessment : a framework integrating positive psychology and environmental variables

Kasouf, Chickery J. - In: Research at the marketing-entrepreneurship interface, (pp. 233-245). 2003

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Service dominant logic : implications at the marketing/entrepreneurship interface

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Entrepreneurship's relevance to marketing

Miles, Morgan P.; Crispin, Stuart; Kasouf, Chickery J. - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 126-136

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The moderating role of explanatory style between experience and entrepreneurial self-efficacy

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Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing

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The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience

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Entrepreneurship's relevance to marketing

Miles, Morgan P.; Crispin, Stuart; Kasouf, Chickery J. - In: Journal of Research in Marketing and Entrepreneurship 13 (2011) 2, pp. 126-136

Purpose – The purpose of this paper is to better define the contribution of entrepreneurship to the advancement of marketing thought. Design/methodology/approach – The paper is a literature review that uses examples from the literature to propose new research directions. Findings – The...

Persistent link: https://www.econbiz.de/10014902632