We investigate the strategic decision behavior of female entrepreneurs in a realistic marketentry experiment where individuals started with gains or losses experienced prior to the game.We compare the entry behavior of female entrepreneurs to the entry behavior of maleentrepreneurs and to the...

Many firms fail shortly after inception. Yet individuals continue starting businesses. Prewar economists such as Keynes invoked animal spirits and stressed psychological factors in their explanations of economic behavior. Using a large sample obtained from surveys conducted in 18 countries, we...

This article investigates whether decision makers intuitively optimize close to the normative prediction in entrepreneurial decision situations where their time must be allocated between a wage job and a newly formed venture. We offer an analytical model based on maximizing expected utility, and...